Welcome to Ghost

👋 Welcome, it's great to have you here.

We know that first impressions are important, so we've populated your new site with some initial getting started posts that will help you get familiar with everything in no time. This is the first one!

A few things you should know upfront:

  1. Ghost is designed for ambitious, professional publishers who want to actively build a business around their content. That's who it works best for.
  2. The entire platform can be modified and customised to suit your needs. It's very powerful, but does require some knowledge of code. Ghost is not necessarily a good platform for beginners or people who just want a simple personal blog.
  3. For the best experience we recommend downloading the Ghost Desktop App for your computer, which is the best way to access your Ghost site on a desktop device.
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Writing posts with Ghost ✍️

Ghost has a powerful visual editor with familiar formatting options, as well as the ability to seamlessly add dynamic content.

Select the text to add formatting, headers or create links, or use Markdown shortcuts to do the work for you - if that's your thing.

Rich editing at your fingertips

The editor can also handle rich media objects, called cards.

You can insert a card either by clicking the  +  button on a new line, or typing  /  on a new line to search for a particular card. This allows you to efficiently insert images, markdown, html and embeds.

For Example:

  • Insert a video from YouTube directly into your content by pasting the URL
  • Create unique content like a button or content opt-in using the HTML card
  • Need to share some code? Embed code blocks directly
<header class="site-header outer">
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Publishing options

The Ghost editor has everything you need to fully optimise your content. This is where you can add tags and authors, feature a post, or turn a post into a page.

Access the post settings menu in the top right hand corner of the editor.

Post feature image

Insert your post feature image from the very top of the post settings menu. Consider resizing or optimising your image first to ensure it's an appropriate size.

Structured data & SEO

Customise your social media sharing cards for Facebook and Twitter, enabling you to add custom images, titles and descriptions for social media.

There’s no need to hard code your meta data. You can set your meta title and description using the post settings tool, which has a handy character guide and SERP preview.

Ghost will automatically implement structured data for

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Managing admin settings

There are a couple of things to do next while you're getting set up:

Make your site private

If you've got a publication that you don't want the world to see yet because it's not ready to launch, you can hide your Ghost site behind a basic shared pass-phrase.

You can toggle this preference on at the bottom of Ghost's General Settings:

Ghost will give you a short, randomly generated pass-phrase which you can share with anyone who needs access to the site while you're working on it. While this setting is enabled, all search engine optimisation features will be switched off to help keep your site under the radar.

Do remember though, this is not secure authentication. You shouldn't rely on this feature for protecting important private data. It's just a simple, shared pass-phrase for some very basic privacy.

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Organising your content

Ghost has a flexible organisational taxonomy called tags which can be used to configure your site structure using dynamic routing.

Basic Tagging

You can think of tags like Gmail labels. By tagging posts with one or more keyword, you can organise articles into buckets of related content.

When you create content for your publication you can assign tags to help differentiate between categories of content.

For example you may tag some content with  News and other content with Podcast, which would create two distinct categories of content listed on /tag/news/ and /tag/weather/, respectively.

If you tag a post with both News and Weather - then it appears in both sections. Tag archives are like dedicated home-pages for each category of content that you have. They have their own pages, their own RSS feeds, and can support their own

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