Organising your content

Ghost has a flexible organisational taxonomy called tags which can be used to configure your site structure using dynamic routing.

Basic Tagging

You can think of tags like Gmail labels. By tagging posts with one or more keyword, you can organise articles into buckets of related content.

When you create content for your publication you can assign tags to help differentiate between categories of content.

For example you may tag some content with  News and other content with Podcast, which would create two distinct categories of content listed on /tag/news/ and /tag/weather/, respectively.

If you tag a post with both News and Weather - then it appears in both sections. Tag archives are like dedicated home-pages for each category of content that you have. They have their own pages, their own RSS feeds, and can support their own

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Apps & integrations

There are three primary ways to work with third-party services in Ghost: using Zapier, editing your theme, or using the Ghost API.

Zapier

You can connect your Ghost site to over 1,000 external services using the official integration with Zapier.

Zapier sets up automations with Triggers and Actions, which allows you to create and customise a wide range of connected applications.

Example: When someone new subscribes to a newsletter on a Ghost site (Trigger) then the contact information is automatically pushed into MailChimp (Action).

Here are the most popular Ghost<>Zapier automation templates:

Editing your theme

One of the biggest advantages of using Ghost over centralised platforms is that you have total control over the front end of your site. Either customise your existing theme, or create a new theme from scratch with our Theme SDK.

You

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Creating a custom theme

Ghost comes with a beautiful default theme called Casper, which is designed to be a clean, readable publication layout and can be adapted for most purposes. However, Ghost can also be completely themed to suit your needs. Rather than just giving you a few basic settings which act as a poor proxy for code, we just let you write code.

There are a huge range of both free and premium pre-built themes which you can get from the Ghost Theme Marketplace, or you can create your own from scratch.

Anyone can write a completely custom Ghost theme with some solid knowledge of HTML and CSS

Ghost themes are written with a templating language called handlebars, which has a set of dynamic helpers to insert your data into template files. For example: {{author.name}} outputs the name of the current author.

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